I Am Ceo Podcast Powered By Cbnation.co & Blue 16 Media #iamceo

Chermika Farkwar, the founder of Soka Tribe, discusses her entrepreneurial journey and how she built her brand.    Her business, Soka Tribe, now offers a variety of services, including fitness classes, performances, and products that connect people to Caribbean culture, especially Carnival.   Chermika highlights the importance of storytelling in connecting with consumers, noting that her narrative resonates with her audience.   Chermika combines her marketing experience with a deep understanding of culture, which helps her stand out in the competitive fitness industry.   Chermika advocates for new business owners to focus on their vision, not fear failure, and be open to adjusting their business strategies as they grow.   Moreover, she aims to expand the educational side of her business, keeping the spirit of Carnival alive while continuing to grow Soka Tribe’s community.   Website: Soka Tribe   Previous Episode: iam262-creative-provides-cultural-exploration-experience-specializing-in-dance-fitness   Check