The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

How do you teach financial literacy to a generation that’s grown up swiping on social media, watching crypto rise and fall, and navigating economic uncertainty before they’ve even finished university? That’s the question Aleksandra Medina set out to answer when she co-founded Frich—a social finance app built with Gen Z in mind. In this episode, I sit down with Aleksandra, the CPO and co-founder of Frich, to explore how she and her team are redefining financial wellness for the next generation. Born out of a small New York apartment and their own shared frustrations with managing money, Frich isn’t your typical finance app. It gives users a way to benchmark their spending and saving against their peers, sparking conversations around topics often ignored—like how much support you’re getting from your parents, or whether you’re overpaying on rent compared to people your age. With over 800,000 users and partnerships with banks, credit unions, and fintechs, Frich has become a trusted tool in a space where many you