The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, whose work is challenging the very foundations of modern brand strategy. From early days in the advertising trenches to pioneering Web3-native branding frameworks, Jaime brings a fresh take on how brands should evolve in a world dominated by AI, XR, and blockchain. We unpack the philosophy behind Brand Therapy — not as a gimmick, but as a framework that positions the brand as a living voice within the organization, mediating between company intent and customer expectation. Jaime explains how the rise of conversational AI and tokenized digital products shifts the entire focus from knowing your customer to understanding your product, not in terms of features, but as vehicles of legacy, collaboration, and value exchange. Throughout the disc