The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

How do you measure the real impact of marketing when every campaign unfolds across multiple channels, mixes digital with physical, and generates more data than most teams can handle? That’s exactly what Abby Kearns and the team at Alembic are tackling. As Chief Technology Officer, Abby is helping build a marketing intelligence platform that doesn't stop at high-level trends or guesswork. Instead, it goes deeper to identify what actions actually drive business outcomes. In this episode, Abby joins me to explain how Alembic brings together data science, custom-built neural networks, and lessons from pandemic-era contact tracing to solve one of the longest-standing problems in enterprise marketing. By ingesting data from CRM systems, media buys, social platforms, events, and even foot traffic, Alembic identifies causal relationships between brand activities and revenue. It's an approach that has already earned the trust of companies like Nvidia and Delta Airlines. We also talk about how Alembic uses a combinatio