Rethink Real Estate

In this eye-opening episode of Rethink Real Estate, host Ben Brady is joined by Harcourts Hunter Mason’s Tony Self — affectionately known as “Tech Tony” — to explore how AI, specifically ChatGPT folders, can become your personal real estate coach. After using AI to analyze his health metrics, Tony realized the same logic could be applied to business planning and coaching in real estate.Ben and Tony dig into how real estate professionals can treat AI not just as a tool but as an employee — uploading sales history, goals, and market data to receive tailored coaching and accountability. This episode challenges the lazy approach many agents take toward tech and coaching, and offers a blueprint for using AI to replace traditional (and expensive) business mentors.You’ll also hear how Tony’s five-day fast led to some unexpected insights, the dangerous mindset of agents who “tried AI once,” and why most industry coaching might already be outdated. Whether you're curious about building an AI folder for your real estat