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Kevin Wilhelm, CEO of Sustainable Business Consulting, shares his journey from being a “reluctant entrepreneur” to one of the leading voices in sustainability consulting.   Kevin started his firm after realizing that no one was effectively making the business case for sustainability, and he stepped up to fill that gap.    His firm helps companies integrate sustainable practices by showing how they align with core business goals, like improving efficiency, saving money, and enhancing employee engagement.   Kevin emphasizes the importance of trust and customization in his consulting work, often advising clients to scale back or shift focus if it better serves their long-term success, even at the cost of short-term revenue.    He believes in translating sustainability into practical terms for every department and helping organizations realize they’re often already making progress.    Website: Sustainable Business Consulting  LinkedIn: Kevin Wilhelm   Previous Episode: iam280-business-consultant-focus-on-leading-