Proof To Product

We are back with part two of my conversation with Jessica Totillo Coster, covering the State of the Product Industry survey. You can listen to part 1 by heading to prooftoproduct.com/394.  During part two of my interview with Jessica, we cover how product-based businesses are making money in their businesses, including the percentages of those that are selling wholesale vs retail vs licensing. We talk about how many revenue streams product business owners have, their gross revenue versus net revenue, what people are actually paying themselves, and the importance of paying yourself. Friends, if you are not paying yourself, you should. We have a podcast episode that helps you figure out how to start paying yourself.  We also discuss Jessica and I's thoughts on burnout in the industry, just generally as a whole, but also how to handle balancing real-life struggles while running a business.  I really appreciate Jessica taking the time to sit down with me to talk through this. She was a huge help as I was crunchi