I Love Mortgage Brokering

What does it take to scale a mortgage business from scratch—with your spouse—and still stay aligned on your mission and your marriage? In this episode, I chat with Elisha and Erik Norcott from Assurance Mortgages— a husband-and-wife team who’ve not only built a high-performing mortgage business but found a way to stay married while doing it. We talk about how they divide work, built a brand from scratch, and use social media strategically to reach different audiences—without stepping on each other’s toes. If you’ve ever wondered what it’s like to work with your partner—or how to build a brand that connects with clients at every life stage—this episode is for you. We’ll cover: From Hygiene and Hustle to Mortgage Growth – How Erik’s sales grind and Elisha’s systems mindset built the foundation of their business. Branding Without a Logo – Why they avoided social media for years and what finally pushed them to build a presence. Two Voices, One Message – How they use one TikTok account to speak to different clie