The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Cloud cost is no longer just a finance team issue. It is now a business-wide concern, and treating it as a budgeting exercise is holding companies back. In this episode, I’m joined by John Purcell, Chief Product Officer at DoiT, to unpack how organisations can rethink cloud financial management through a risk-first lens. With the FinOps X conference just around the corner, John also gives us a preview of the themes likely to dominate the agenda this year, from Kubernetes complexity to the role of AI in governance. DoiT is not just another optimisation tool. Their Cloud Intelligence platform helps companies align performance, reliability, and security with financial strategy. John explains how cost spikes are not just common, they are almost guaranteed. He shares a real example of a ninety-thousand dollar AWS bill caused by a minor configuration error and what could have prevented it. We talk about the shift from reactive cost reviews to proactive financial defence. Think of it like cybersecurity but applied t