The Fully Charged Show Podcast

In this exclusive episode of the Fully Charged Show Podcast, Jaguar Managing Director Rawdon Glover shares the story behind the brand’s controversial 2024 rebrand. Glover gives us the inside track on why the iconic British marque halted UK car sales, pivoted to all-electric luxury, and ignited a storm of debate with a polarising teaser campaign that featured… no cars. From dealing with backlash to unveiling the striking Type 00 concept, this is an insight into the risk that comes with reinvention, the future of one of the UK’s most storied automotive brands and the company's conviction that they simply do not want to be loved by everyone. Enjoy!  ⁨@fullychargedshow⁩   ⁨@EverythingElectricShow⁩    00:00 A little recap  01:13 Ad break  01:30 Rawdon Glover, Managing Director Jaguar  02:33 Jaguar rebrand and Type 00  06:53 The design explained - practicality?!  15:18 A huge ruckus  19:54 A totally irrational purchase?  27:50 Who will buy the new Jaguars?  32:00 What about the traditional Jaguar fans?!  37:32 On