Wild Ideas Worth Living | Interviews On Adventure, Outdoors, Travel, Health, Fitness, Running, Business, Surfing, Exploring

Jesse’s Wild Idea: To encourage people to achieve massive things in their life and focus on what matters most. Today’s guest eats only fruit until noon. He loves Run-DMC. He wrote the New York Knicks anthem, “Go New York Go,” and he likes to live life out of the box. In his New York Times bestselling book, Living with a Seal, Jesse invited Navy Seal David Goggins to live with him for a month and train him. Years later he wrote Living with Monks, where he lived in a monastery in upstate New York. Both of his books are about learning lessons that others have to teach you, something Jesse is passionate about. Early in his career, Jesse was a rapper and wrote and performed in the NBA’s Emmy Award-winning “I Love This Game” music campaign. Prior to being a best-selling and hilarious author, he co-founded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola C