Disruptive Ceo Nation

What if addiction recovery was treated with the same compassion, personalization, and whole-person care as any other chronic condition? We sit down with William McKinney, CEO of Eleanor Health, to discuss a revolutionary approach to addiction recovery that goes far beyond medication. Eleanor Health is transforming how we treat substance use disorders—integrating therapy, peer support, health coaching, and compassionate care rooted in science and dignity. William shares how Eleanor Health launched just before the pandemic, scaled during volatile healthcare shifts, and is now entering a rapid growth phase with plans to expand into a new state every month. You'll hear why this work is so personal for William, how the company is navigating stigma and digital marketing barriers, and why he believes Eleanor’s model could extend to other addictions beyond substances in the near future. Whether you lead a health startup, care about mental wellness, or know someone affected by addiction, this episode is not to be m