Rethink Real Estate

In this no-filter episode of Rethink Real Estate, host Ben Brady is joined by Mark Perkins—Founder, CEO, and Principal Broker of Pivot Realty Group. After 17 years in the business and 200+ agents across six states, Mark reveals why he built a brokerage from the ground up—and why he refuses to let real estate become just another side hustle.Mark gets into the real numbers behind his 95/5 model, how he built a full-service operation with salaried staff, and why his brokerage is designed to serve serious, full-time agents—not part-timers. He shares why he moved away from traditional recruiting, his bold take on compensation splits, and the controversial reason he’s totally fine if 40% of agents leave the industry.This is a masterclass in real estate leadership, brokerage strategy, and staying true to your mission—even if it means doing things the hard way.Timestamps & Key Topics:[00:01:14] – How Pivot Realty Group Got Started[00:06:59] – Why Mark Doesn’t Want Part-Time Agents[00:10:17] – Building a Brokerage