A1 Coaching

In 2017, Rapha was the gold standard of cycling cool — premium kit, boutique clubhouses, and a cult-like following. Today? Stores are closing, prices are slashed, and the brand is losing millions. In this episode, we break down the meteoric rise and stunning fall of Rapha, from its poetic beginnings to its sale to the Walmart heirs. What went wrong? Was it discount culture, over-expansion, or simply forgetting what made the brand special in the first place? This is more than a story about cycling apparel — it’s a cautionary tale for any brand chasing scale. Whether you’re a Rapha loyalist, a skeptic, or just into brand strategy, this one’s a ride worth taking.To join our 7 day email full of science-backed knowledge on Strength Training — tailored for cyclists in their 30s, 40s, 50s and beyond go to www.roadmancycling.com/getstrongThe podcast wouldn't be possible without our amazing sponsors:Surfshark - Online security starts with a VPN and I trust Surfshark. Go to⁠⁠ https://surfshark.com/roadman⁠⁠ and use