The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

When was the last time you truly paused to consider how far artificial intelligence has come and where it’s heading next? On today’s episode of Tech Talks Daily, I dive into this fast-moving frontier with Mo Cherif, Vice President of Generative AI and Innovation at Sitecore. This conversation explores what 2025 holds for agentic AI and why this technology is poised to completely reshape the marketing landscape. Agentic AI isn’t just an iteration of automation; it’s a rethinking of how AI can operate independently, plan, reason, and collaborate with humans to create experiences that are more tailored and impactful than ever before. In our chat, Mo shares how Sitecore, in collaboration with Microsoft, has launched the Martech industry’s first AI Innovation Lab, an ambitious initiative designed to give marketers a real-world playground to prototype and validate AI-driven solutions without the fear of wasted time or sunk cost. As Mo explains, so many marketing teams are eager to embrace AI but hesitate when it co