Rethink Real Estate

In this episode of Rethink Real Estate, host Ben Brady sits down with Adam Capes, Founder & CEO of GoForth Global, to explore the rapidly evolving world of fractional ownership and destination clubs. Adam shares his entrepreneurial journey from destination clubs to co-ownership models that make luxury second homes more accessible and efficient. Together, they unpack how fractional ownership differs from timeshares and why it’s becoming a smart alternative for second home buyers.Ben and Adam dive into real client stories, including Ben’s own New York City experience, and reveal the hidden pains of traditional second home ownership — from maintenance headaches to underused properties. Adam explains how GoForth simplifies co-ownership, managing all the logistics while offering owners flexibility, equity growth, and access to a network of luxury homes worldwide.Real estate agents will gain valuable insights into how to monetize referrals in this space, earning significant commissions while offering clients in