Rethink Real Estate

In this quick-hitting solo episode, Ben Brady breaks down one of the most critical (and most overlooked) conversations agents should be having right at the beginning of every listing: the financial conversation.Too often, agents chase listings based on seller wants, not seller needs. But without a clear understanding of financial limitations, goals, or pressure points, you’re flying blind — and likely wasting your time. Ben walks through the simple phrasing he uses to uncover whether a seller can actually accept a realistic offer, plus how to use net sheets and ongoing check-ins to stay ahead of surprises.Whether it’s medical debt, hidden obligations, or emotional price anchors, this episode is all about protecting your time, setting expectations, and building the kind of trust that leads to real decisions — not false hope.For agents who value transparency, efficiency, and not getting strung along for six months, this one’s essential listening.