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Chuck Salvo is the Chief Happiness Architect and culture strategist behind the R.A.V.E. movement —  "Respect and Value Everyone."    With over 30 years of leadership experience, including 15 years at Disney Institute, Chuck has dedicated his career to helping organizations design intentional cultures that drive employee engagement, customer loyalty, and sustainable growth.    He advocates for moving beyond generic slogans, urging leaders to embed respect, connection, and purpose into their company's DNA. Chuck's approach involves conducting in-depth cultural assessments through candid conversations with employees and customers, rather than relying solely on surveys.   He emphasizes the significance of aligning employee experience (EX) with customer experience (CX) to create a cohesive organizational culture.   Chuck believes in blending various organizational elements, such as HR, employee engagement, and customer service, to create a harmonious and effective workplace.   Furthermore, Chuck recommends that le