Real Money Talks

In this episode of Real Money Talks, I sit down with powerhouse fitness CEO Amy Thompson, who went from personal trainer to owning one of the world’s most influential fitness organizations: IDEA Health & Fitness Association.With over 30 years in the fitness industry, Amy opens up about what it took to acquire and modernize a 43-year-old company, clean up a million contacts, rebuild its tech from the ground up, and position IDEA as a global leader serving over 300,000 fitness professionals.We explore how IDEA drives multi-stream income through membership, events, and insurance offerings, all while supporting fitness pros with continuing education, business tools, and opportunities to grow their brands worldwide. If you’re in health, wellness, or fitness and want to learn how to scale your services or sponsor events like IDEA World, this episode is a must-listen.Loral's Takeaways:Amy Thompson's Journey in Fitness (00:00)The Evolution of IDEA Health and Fitness Association (02:52)Challenges and Transformatio