New Rules Podcast

In a world where creativity is reserved for artists and leadership is reserved for extroverts, this episode challenges both assumptions. Adrian and Bri pull back the curtain on a deeper, more integrated view of creativity, one rooted not in flair, but in function. From basketball courts to boardrooms, from faith to finance, they explore how real creativity emerges, sometimes out of desperation. It’s about solving problems, building what’s missing, and refusing to wait for permission. Together, they tackle why most people underestimate their creative potential, how fear and anxiety suppress imagination, and why black-and-white thinking keeps us from designing real solutions. They also reflect on how leadership without creativity is obsolete and why the future belongs to those who can build what hasn’t existed yet. Whether you’re leading a team, building a business, or just trying to believe in yourself again, this conversation will ignite your sense of ownership and remind you: you're more creative than you th