On Purpose With Jay Shetty

What makes it hard for you to speak up? Do you ever say “yes” when you really want to say “no”? Today, Jay is joined by Africa Brooke, a globally recognized consultant, speaker, and writer specializing in self-censorship, integrity, and expression. Known for helping individuals and organizations navigate the complexities of honest communication in the digital age, Africa brings a deep, compassionate lens to today’s most pressing cultural dynamics. Together, she and Jay unpack the psychology of cancel culture, which she redefines as “collective sabotage”—a pattern driven by fear, shame, and the pressure to appear morally perfect. Africa challenges the idea of accountability, suggesting it’s often rooted in fear-based conformity, and highlights “self-censorship” as a hidden consequence of the current social climate. As the conversation unfolds, Africa opens up about a turning point in 2020—when she made a choice that didn’t align with