Michigan Business Network

Chris Holman welcomes Courtney Lorenz, Founder, Cultured Kombucha Co., Traverse City, MI. Welcome Courtney can you briefly share the Cultured Kombucha Co. story, founded in 2015, and MBN's been doing stories on your company since at least 2021? Congratulations on being named one of Michigan’s 50 Companies to Watch! What does this recognition mean to you and your team at Cultured Kombucha Co.? Starting at a farmers market with just a 5-gallon bucket—can you share more on how that early experience shaped your company’s values and mission? How does your personal health journey continue to influence the way you lead and grow the brand today? In a crowded beverage market, how does Cultured Kombucha Co. maintain a competitive edge while staying true to its wellness-driven roots? What’s next for Cultured Kombucha Co. as you build on this momentum—any new products, expansions, or community initiatives on the horizon? » Visit MBN website: www.michiganbusinessnetwork.com/ » Subscribe to MBN’s YouTube: www.youtub