Play Your Position With Mary Lou Kayser

Today’s starting quarterback is Lee Caharer, the founder and CEO of Double Forte PR and Digital Marketing that works with beloved and up and coming consumer technology and wine brands. Lee is known for practical solutions to big problems. She is the author of two books Millennials and Management The Essential Guide to Making It Work at Work and the Boomerang Principle Inspiring Lifetime Loyalty from Employees. Her big laugh and sense of humor have gotten her out of a lot of trouble and she splits time between San Francisco and New York City where she puts her degree in medieval history to work every single day.     Lee Caharer’s MVP player Stats:   Lee is in the digital marketing and national public relations world. She and her team provide companies with the tools they need to improve performance in intergenerational relationships, communication, and leadership.   In this episode, Lee talks about the changes in PR and digital marketing and how the industry has evolved from the ways we once communicated wit