Man Cave Happy Hour

Happy Hour Goes Finnish: The Story of Loncaro Long Drink

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Sinopsis

Send us a textDive into the refreshing world of authentic Finnish long drinks as we welcome the team behind Lancaro to the Man Cave Happy Hour. This eye-opening conversation reveals how a paralyzed founder's dream evolved into a mission-driven beverage company revolutionizing the ready-to-drink market with clean, natural flavors.Discover the fascinating history behind Finland's national cocktail, born during the 1952 Olympics as an efficient way to serve refreshing gin drinks to thirsty visitors. You'll learn how Lancaro transformed this traditional recipe into something uniquely their own, tackling the notorious "cloying sweetness" problem that plagues most canned cocktails. The team's passionate flavor scientist breaks down their meticulous development process, explaining how they create drinks that maintain their aromatic qualities even over ice – a rarity in the RTD world.What truly sets this brand apart is their Lumi line – completely unsweetened cocktails at just 96 calorie