Golf Smarter

972: Summary We're joined by golf agent Mac Barnhardt sharing his insights, sometime controversial, about the unique role of golf agents, the challenges faced by professional golfers, and the impact of sponsorships and endorsements. We discuss the influence of Tiger Woods on the game, the financial sustainability of the PGA Tour, and the importance of managing expectations for players. Barnhardt emphasizes the evolving landscape of golf participation and viewership. In this engaging conversation, Barnhardt discusses the intricacies of professional golf, touching on the excitement of the Ryder Cup, the evolution of golf broadcasting, and the impact of COVID-19 on the sport. He delves into the controversy surrounding LIV Golf, the missed opportunities of the PGA Tour, and the potential of team golf to revolutionize the game. Barnhardt also shares insights on the players' perspectives regarding their decisions and the role of agents in navigating these changes.TakeawaysGolf agents manage not just contracts but e