I Am Ceo Podcast Powered By Cbnation.co & Blue 16 Media #iamceo

Bruce Clay is widely known as the “Father of SEO” and a pioneer in the digital marketing space since 1996.    He went on to build Bruce Clay Inc., a leading company that helps businesses get found online through SEO, paid ads, content, and social media.    Bruce is the author of the popular book Search Engine Optimization All-in-One for Dummies and has trained thousands of people through his website SEOtraining.com.   He discusses how AI is reshaping SEO, likening it to a new “Wild West,” and the importance of adapting to modern SERP (Search Engine Results Page) features beyond traditional rankings.   Bruce introduces his methodology using 12 personas to map user intent and strategically place intelligent, question-based calls to action (QCTAs) that convert.    He highlights how SEO, PPC, content, and AI must now work in tandem under a unified brand strategy.    Additionally, Bruce emphasized that brand visibility and sentiment are becoming critical ranking factors in AI-driven search.   Website: BruceClay  L