Master The Nec's Show

In this powerful episode of The Master The NEC Podcast, Paul Abernathy breaks down the essential steps every electrician needs to take to build a recognizable, respected local electrical brand.Whether you're a solo master electrician or running a growing electrical contracting business, branding isn't just about logos—it's about how your community sees you, trusts you, and calls you first when they need the job done right.You'll learn:✅ How to define your identity and stand out from the crowd✅ The visual branding elements that build credibility✅ Must-have digital tools like Google Business and social media✅ How customer experience fuels your reputation✅ Proven methods for earning 5-star reviews✅ Community involvement strategies that build trust✅ Ways to educate your audience and establish authority✅ How to stay consistent and grow your brand long-termIf you're serious about growing your electrical business, this episode is your no-nonsense blueprint to building a brand that lasts.