Startups For the Rest of Us

How do you choose between multiple product ideas? In this solo episode, Rob Walling answers listener questions about picking between two SaaS ideas, product positioning, and how to know when to stop working on a project. Want to get your question answered? Drop them here. Topics we cover:  (3:06) – Choosing between two AI products (9:38) – Will early niche positioning hurt future growth? (14:51) – At what point would you consider lowering prices? (22:35) – Narrowing your ICP and product focus (28:07) – How do you spec agency projects? (30:10) – Should you keep building on a changing platform? Links from the Show:  MicroConf Europe | Istanbul, Sep 28-30, 2025 SaaS Launchpad TinySeed The SaaS Playbook  MicroConf Connect If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you! Subscribe & Review: iTunes | Spotify