Nir And Far: Business, Behaviour And The Brain

Imagine this: You walk into work on a normal Tuesday, coffee in hand, only to be called into an emergency all-hands meeting. Your division is being dissolved.Or perhaps your phone alerts you to another presidential directive that threatens your livelihood or community.Or a routine doctor’s visit turns into a life-altering diagnosis, and treatments and medical appointments take the place of canceled plans.Or you stare at the remains of your home after a natural disaster tore through your region.In an instant, everything changes. Your carefully laid plans evaporate. The future becomes a blur. Your brain, in its protective wisdom, either goes into overdrive or shuts down completely.These scenarios have become increasingly common. When radical change strikes, most of us experience the sensation of having the rug pulled out from under us—whether through job loss, natural disaster, or events beyond our control.When our world transforms abruptly, our brains shift into survival mode, triggering the fight-or-flight re