All In With Rick Jordan

This conversation hit different. JR Butler went from Division I hockey at Holy Cross to building a company that got acquired by IBM for $2 billion. But the path wasn't straight. And it definitely wasn't easy. JR's story starts in a bar after a men's league hockey game. He was planning to go to law school. Study for the LSAT. Take the traditional route. Then he met a guy who owned a VAR who told him technology was the future. Guaranteed him he could make a quarter million in three years. JR said screw it. Decided to try tech sales instead of studying for the LSAT. By his third day he knew this was what he wanted to do for the rest of his life. But here's where it gets real. JR grew up as the oldest of three boys. All three played Division I hockey. One of his brothers was an Olympic athlete who played in the NHL. When JR asked his dad when he knew his brother Bobby would make the NHL his dad said he knew when Bobby was seven. That creates a dynamic. The naturally gifted kid gets the attention. The oldest learn