First Day Podcast
The Latest Trends in Digital Fundraising
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:20:37
- Mas informaciones
Informações:
Sinopsis
In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., welcomes digital fundraising expert Michelle Boggs, MBA, CFRE, Executive Nonprofit Industry Adviser at Classy from GoFundMe, to explore the ever-shifting world of online giving. With 20 years of frontline fundraising experience and insider knowledge from one of the biggest names in crowdfunding, Michelle helps listeners understand how digital strategies are evolving, and what nonprofits must do to keep up. From peer-to-peer campaigns to influencer-driven generosity, today’s giving landscape looks more like TikTok than a gala dinner. Michelle breaks down the rising cost of donor acquisition and the fading returns of traditional outreach, urging fundraisers to embrace earned media and social trust. Owned channels like email lists and websites still matter, but it’s those earned interactions, influencers sharing your mission and online communities buzzing about your cause, that now pack the biggest punch. And no, you