Habits 2 Goals: The Habit Factor® Podcast With Martin Grunburg | Goal Achievement, Productivity & Success Simplified

On July 8th, in what can only be described as an act of reckless clarity, we published a white paper (grab it here—>) Unified Behavioral Model™ — Read more… listen now.Subscribe now“Science may be described as the art of systematic oversimplification.” ― Karl PopperWhat makes UBM so unique—so different from prevalent behavioral models?First, let’s clear up a common misconception:UBM—specifically the Behavior Echo-System (BES)—is a model of behavior, not a model of a person.People often see the graphic and assume it represents themselves, or a diagram of the human body. It doesn’t.As Dr. Popper’s statement above suggests, UBM simply articulates how behavior is influenced in the moment and shaped over time—within the system.Now, here’s the B.I.G. claim:UBM is falsifiable.In science, that’s the gold standard.(Period.)If a theory can’t be tested or broken, it’s just storytelling. Worse yet, Karl Popper would say it’s non-science.What’s his core claim? Science and non-science are divided by a single demarcation: F