Ash Said It® Daily

Are you tired of being squeezed, padded, and reshaped by your bra? What if you had a choice? For decades, the bra industry has made billions by preying on our insecurities, dictating how our bodies "should" look. But one visionary woman is flipping the script. Meet Annette Azan, founder and CEO of Nuudii System and the creator of "boobwear"—a liberating alternative to the restrictive bra. Annette's mission is to give every woman the freedom to embrace her natural shape with confidence. What started as a DIY solution for her own wedding dress has blossomed into an international business, run alongside her two daughters. Nuudii's patented, non-restrictive design moves with your body, offering a level of comfort that many say is even better than going braless. As Annette puts it, "Boobs are boob-shaped, and we like it that way." With over 25 years in the fashion industry, Annette is redefining intimate apparel with a perspective that centers on comfort, authenticity, and self-acceptance. She's a true disruptor,