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In this episode of Tech Talks Daily, I caught up with Raj Samani, Chief Scientist at Rapid7, to unpack the rapidly evolving world of ransomware. Raj has been on the front lines of cybercrime response for years and has seen firsthand how these attacks have professionalized. Gone are the days of casual ransomware notes asking for a few hundred dollars. Today, these groups operate like fully formed businesses with help desks, R&D teams, and carefully designed extortion models. We talked about how ransomware has become a reputational risk issue more than just a technical one. Raj shared that CEOs are often more concerned about data being exfiltrated and leaked to the press than they are about systems being locked down. It’s no longer just about recovering files. It’s about trust, public perception, and the long tail of brand damage. One of the most revealing parts of our discussion was how these attacks typically unfold. Raj walked me through real-world scenarios where criminals have remained inside networks