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3371: PwC on Driving Measurable ROI from AI-Driven Business Models

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Sinopsis

n this episode of Tech Talks Daily, I’m joined by Mohib Yousufani, a senior partner at PwC who leads growth, turnaround, and digital transformation initiatives for Fortune 500 companies. Mohib brings a sharp focus on value creation, helping business leaders move beyond technology hype to deliver measurable outcomes through thoughtful digital strategies. Our conversation begins with a hard truth: many companies are confusing technology adoption with business outcomes. Mohib shares how organizations often rush to embrace the latest AI trends or automation tools without first identifying the core problems they need to solve. That misalignment, he explains, is why many digital transformation efforts stall or fail to scale beyond pilot mode. Mohib breaks down PwC’s approach to digital transformation, which begins by translating enterprise ambition into actionable plans. We explore how aligning business unit goals, operating models, and leadership behavior is critical to successful implementation. He also offers a