Keep Leading!™

KL149: Say What They Can't Unhear Tamsen Webster Master message designer and Author of “Say What They Can’t Unhear” Episode Summary **Change is inevitable—but successful change isn't.** Every leader faces the challenge of driving transformation, whether it's shifting organizational culture, implementing new strategies, or inspiring teams to embrace innovation. Yet most change initiatives fail not because of poor planning, but because of poor communication. Join host Eddie Turner on the Keep Leading!® Podcast as he sits down with Tamsen Webster, renowned message designer and author of "Say What They Can't Unhear." Tamsen reveals why traditional persuasion tactics fall short and shares her proven framework for creating messages that stick. In this episode, you'll discover: • Why rational arguments alone don't drive lasting change • How to identify the deep-seated beliefs that fuel resistance—and transform them into allies • The secret to crafting communications that people can't ignore or forg