Rethink Real Estate

Ben Brady tackles one of the most frustrating challenges agents face: when a listing doesn’t move—even after significant price drops. Ben shares personal case studies across different markets, from luxury condos in Nashville to multimillion-dollar homes in Silicon Valley, revealing how price often isn’t the root of the issue.Instead, Ben walks you through how to dissect the true problem—whether it's property-specific drawbacks, excess inventory, or buyer psychology—and how to navigate that conversation with your sellers in a tactful but honest way. Learn how to frame expectations, evaluate market competition, and position your listing for future success, even if the timing isn’t right today.This episode offers scripts, mindset shifts, and strategy around seller communication that will help you protect your time, maintain relationships, and increase your long-term conversion. It's real talk for real agents in today’s tougher market.Timestamps & Key Topics:[00:00:00] – When price drops aren’t enough to gene