Singletracks Mountain Bike News

If you follow the bike industry, you probably saw the news earlier this year that Revel was shutting down. It caught a lot of people off guard, including customers, fans, and even some insiders. But just a few months later, found Adam Miller announced he was buying the brand back and relaunching Revel with a new vision. So today, we’re going to talk about that journey—why Revel is going direct-to-consumer, what Adam learned during his time away from the company, and why he believes now is the right time to double down on building bikes again.Why bring Revel back now, especially given the challenges facing the bike industry?What were you doing between stepping away from Revel and deciding to buy the brand back?Why move to a direct-to-consumer model with the relaunch?What’s wrong with the traditional dealer/distributor model for selling bikes?What financing options are available for building and growing a bike company today?How do you see smaller brands like Revel competing with the big players in the industry?