Custom Apparel Startups

Episode 203 - How to Compete in a Crowded DTF MarketIntro: The Shop StruggleDTF is booming and more businesses are jumping in.DTF is much easier than older methods like screen printing.Barrier to entry is lower with 'production friendly' equipment under $15k.Full-Digital Apparel that looks, feels and washes great is 'easy' to make.If you're feeling squeezed on price, overwhelmed by competition, or stuck on how to grow this episode is for you.Why It Feels CrowdedCustom t-shirt businesses are more common than even just a decade ago.People have a 'friend' or 'cousin' with a cricut.Customer expectations are all over the place a "Why is this shirt $30 when the guy down the street sells it for $15?".Social media makes everyone look busy, even if they aren't making money.The Good NewsJust because everyone's cousin makes shirts, doesnt mean they are good at it.Most 'side-hustlers' give up or cannot deliver.The business isnt 'easy' so YOU putting in the work will be around when others won't.The barrier to entry to be