Michigan Business Network

Chris Holman welcomes back Nakia Mills, VP of Digital Marketing and Brand Strategy, Better Business Bureau®of Michigan Southfield, MI. Now that the Eastern and Western Michigan BBBs have merged, this is the first BBB of Michigan Torch Awards recognizing businesses throughout the entire state (besides the 3 counties near the border that are served by Toledo). Tell us about these awards? What are the Criteria, which are focused on 4 areas: character, culture, customers and community? Do leaders demonstrate a high level of personal character? Does the organization foster and inspire an ethical culture? How does the organization generate trust with customers? How does the organization interact with the community ? Are there other criteria? Must be in 80-county Michigan service area Don't have to be BBB Accredited For profit and 501c6 applicants must have a "B" rating or better Must have been in business at least 3 years Government agencies not eligible Winners from the past 3 years are not eligible How a