This Is Money Show

Has Nationwide found a winning formula with its cash bonuses?

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Sinopsis

Banks have many tricks up their sleeves to try to attract customers and reward loyalty but Britain's biggest building society Nationwide appears to have hit upon a winning formula. Its Fairer Share payments are back for a third year, with a £100 bonus for qualifying members. Fairer Share has been credited with helping boost Nationwide's already strong position in the current account market. The payments were announced as Nationwide posted bumper pre-tax profits of £2.3billion in the year to April, up from £1.77billion last year, after recording its highest ever year for growth in mortgage lending and current account balances. But not all members are getting a Fairer Share payment and some aren't happy about that. Should they complain? After all, the criteria has been the same for three years now. On this episode of the This is Money Podcast, Georgie Frost, Helen Crane and Simon Lambert discuss Fairer Share and Nationwide's success. Plus, what are rival banks offering customers to tempt them in - and how shoul