The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

The global pet industry has long been riddled with problems. From low-welfare breeding practices to online scams, the darker side of pet rehoming often goes unchecked. But what if there was a way to combine animal protection with a sustainable, profitable business model? In this episode of Tech Talks Daily, I speak with Axel Lagercrantz, co-founder and CEO of Pet Media Group, the company behind platforms like Pets4Homes in the UK and Lancaster Puppies in the US. Axel shares the story of how two friends with backgrounds in finance and tech came together to rethink what ethical pet ownership and commerce should look like. Since 2018, PMG has been working to remove anonymity and reduce fraud across pet marketplaces by embedding ethical standards directly into their platform’s infrastructure. We explore how PMG uses custom-built AI to scan tens of thousands of images every day for signs of mistreatment, as well as to flag suspicious documentation and chat messages. Axel explains why ID verification, device finger