Rethink Real Estate

In this episode of Rethink Real Estate, host Ben Brady unpacks a real conversation he had with sellers in Southern California—a situation that highlights one of the toughest questions agents must help clients answer: is their money better kept in a property or taken out and redirected elsewhere?Ben breaks down how inventory levels, buyer feedback, and the realities of property-specific challenges often mean that simply waiting for “better market conditions” isn’t the right move. Using a Huntington Beach studio apartment as a case study, he illustrates how buyers with the right budgets can still pass on a property—not because of price, but because of product.You’ll learn how to frame seller conversations around opportunity cost, the expense of holding property, and alternative investments—from upgrading to larger units, to exploring other markets, to even comparing real estate to the S&P 500. This practical session provides agents with the scripts and strategies to guide sellers through difficult truths wh