Rethink Real Estate

In this timely episode of Rethink Real Estate, host Ben Brady is joined by Mr. Tech himself—Tony Self, Broker Associate at Harcourts Hunter Mason Realty—to unpack the seismic shifts happening across real estate portals. With Rocket Mortgage acquiring Redfin, Zillow clashing with Compass, and Homes.com pouring billions into growth, the battle for consumer attention (and agent relevance) has never been louder.Tony brings a unique lens from his corporate background, having previously consulted for CoStar and other major players who once explored replacing real estate agents with technology. He shares why those efforts ultimately failed, how today’s platforms are repositioning themselves, and what agents must understand about syndication, lead flow, and platform control to stay competitive.From Redfin’s vertically integrated model with Rocket, to Compass’s private listing network, to Zillow’s war over MLS syndication rights, Ben and Tony break down the implications for everyday agents. They also discuss why Homes