Rethink Real Estate

In this candid episode of Rethink Real Estate, host Ben Brady welcomes back Chris Cochran, Director of Marketing at Harcourts Auctions, to tackle one of the most overused—and misunderstood—words in the real estate industry: marketing. With a formal marketing degree and years of experience, Chris breaks down the Four P’s of Marketing (Product, Price, Place, Promotion) and why most agents only focus on one—and often get it wrong.Ben and Chris dissect how agents misuse “marketing” as a catch-all term with clients, the dangerous assumptions that come from hiding behind it, and why understanding the Four P’s is essential to positioning any listing in today’s market. From the myth that “more exposure” solves everything, to the truth about MLS syndication, this episode will reframe how you present and execute your marketing strategy.You’ll hear real examples of properties that had the right price but the wrong product, the illusion of “different” listing portals, and how small tweaks in promotion can drastically cha