For The Long Run

If you’ve ever considered running a global race series like UTMB, learn from the founders on why it’s so much more than a race.Jon sits down with Michel and Catherine Poletti, the founders of the UTMB race series. They share their journey of starting and growing UTMB, along with essential business insights for organizing races. You won’t want to miss the philosophy that has been the foundation of their success.Jon chats with Michel and Catherine about:Early Challenges and Growth of UTMBExpansion and SustainabilityThe Global Trail Running BoomPartnership with IronmanMaintaining Control and Expanding GloballyBalancing Business and Community ValuesStay Connected:Follow UTMB on Instagram:https://www.instagram.com/utmbworldseries/?hl=enUTMB’S Website:https://utmb.world/This episode is supported by:Tailwind: Fueling shouldn’t be complicated. Tailwind offers all-in-one nutrition that’s easy to digest, gut-friendly, and made by athletes, for athletes. Use code FTLR20 for 20% off your first order here.Alpenglow: Visit