Usa Financial Trending Report

In this August 2025 Trending Report, Kevin Roskam of USA Financial unpacks the one constant in investing: uncertainty. From political headlines to market volatility and shifting investor sentiment, Kevin explores how the cycle of investor emotions can influence decisions—and why sticking to a long-term plan is critical. Using real fund flow data, he reveals where money is moving, what that says about market sentiment, and how anticipation often drives bigger swings than actual events. Whether you’re an advisor or investor, this month’s report is a reminder that short-term emotions can derail long-term success. The Trending Report is a monthly commentary series that explores topical trends taking place within the current market and economy. It aims to provide clarity and encourage Advisors and Investors as they navigate and make sense of current market conditions.  The ongoing battle between short term emotions and the commitment to long term investing is real. This series seeks to help Advisors and Investors