Easy Impact Radio

Facebook advertising is a powerful tool. An advertisement for the Open Wear Snow Jacket caught me. It contained a slogan that combined sustainability and performance and immediately cought my eye. I loved the concept and the running kickstarter campaign was very professional. Luckily the founder Martjin agreed on an interview and we talked about the way from the idea to the final product, kickstarter and the influence that starting a business has on your life. I was amazed that a company of two people can built such a brand and I wish there would be more products that prove that ... Read More