Cool Things Entrepreneurs Do

In this episode of Making Waves at C-Level, host Thom Singer interviews sales trainer, coach, and speaker Chris Bussing, founder of the Tech Sales Accelerator. Chris draws from years of experience working in both large corporations and emerging startups, and now helps salespeople and teams elevate their performance and achieve greater results. Chris shares that sales is not only about hitting numbers. It is the driver of growth and the foundation of every company’s success. Leaders who do not understand the challenges their sales teams face are leaving opportunities on the table. For Chris, sales became the perfect fit because it allowed him to combine his love of working with people and his drive to excel. Through his career in both global enterprises and smaller ventures, Chris learned the unique advantages and obstacles of each. Established companies provide instant credibility that makes prospecting easier. Startups demand creativity, resourcefulness, and carefully crafted messaging to get attention. Hi