The Tech Blog Writer Podcast - Inspired Tech Startup Stories & Interviews With Tech Leaders, Entrepreneurs And Innovators

Here’s the thing. Generative AI for visuals has shifted from a party trick to everyday craftwork, and few people sit closer to that shift than Ofir Bibi, VP of Research at Lightricks.  In this conversation, I wanted to understand how a company famous for Facetune, Photoleap, and Videoleap is building for a future where creators expect speed, control, and choice without a headache. What I found was a story about building core technology that serves real creative workflows, not the other way around. Ofir traces Lightricks’ journey from clever on-device tricks that made small screens feel powerful to today’s foundation models running in the cloud. The constant thread is usability. Making complex editing feel simple requires smart decisions in the background, and that mindset has shaped everything from their early mobile apps to LTX Studio, the company’s multi-model creative platform. Across the last three years, generative features moved from novelty to necessity, and that reality forced a bigger question: when